
- Equestrian estate in La Quinta, in the Vista Santa Rosa area
At a board meeting the other day in Palm Springs, one of the speakers said that he advises owners of luxury real estate to hold on to their properties to ride out this sluggish, cruel market.
However, I noticed that my broker, who sells luxury listings like clockwork every week, and who was also on the panel, did not concur with the other broker’s opinion.
That is probably because of her amazing ability and leadership position in selling luxury real estate in the Coachella Valley! She works hard at it too. “Obsessed” is a word that some apply to her drive! Since this little article is a commercial for me and not for her, I will leave her unnamed for the time-being. But call me and I’ll tell you who she is if you don’t know already!
I feel privileged to work in the same office with her, and her team, and actually in a way, I am a part of her team and vice versa, since I sometimes do open houses for them, and also when I have questions about situations that come up in my real estate deals, I get advice from them. So, it’s a win-win all around!
The property in the photo above, is a listing I had, which started out listed as over $10 million! Other listing agents had the listing, but when it expired, I was persistent in persuading the owner/seller to award me with the listing. I started out listing it for around $8.25 million. But as the summer wore on, the price came down to $6.95 million, still a hefty price tag for most people.
To make a long story short, I showed it to an agent and his clients (who coincidentally enough had refused to look at it previously with me because of the price tag, and so I showed them another property, but lost contact with them). Since it was summer, and my client was cutting corners with the upkeep of the 9.44 acre property, I put in a good three days of personally cleaning, trimming trees and shrubs, picking up litter and overseeing the clean-up of the pool and windows to make it presentable. So by the time the agent and his clients came to see the property, it was back in dazzling shape.
I left the agent and his clients alone at the estate to savor and fall in love with the place. And they did.
We received an offer. But for only $3 million! I needed some armor to put on before I presented that to the seller, who I knew would be extremely unhappy with that offer. As it turns out, he did not want to even counter it, although I convinced him to at least counter something, but it was not enough.
As it turns out, since my client, the seller, had agreed to the clause in the listing contract, that anyone I showed the property to while it was my listing, I would be able to receive a commission for the time frame (after the listing expired ) as specified in the contract.
Therefore, even though the buyers’ agent negotiated a short sale after my listing officially expired, I did receive a reduced commission, when it finally sold to the buyers a few months down the road. For $3.6 million. What a deal for the buyers. My seller was able to move on with his life and his investments on the East Coast. It was the largest sale of the east Coachella Valley of the year, 2010.
I feel I certainly deserved that commission since I put my all into that listing, which I do for all my listings, but for luxury listings, since the stakes are higher and since it takes a special outreach to find the right buyer from the smaller pool of buyers for luxury real estate, I go far beyond that to achieve my goals on behalf of the seller that I represent.
Since this property was an equestrian property, I advertised in equestrian magazines as well as luxury real estate magazines.
I also hosted a Broker’s Open House, serving champagne, caviar, wine and other appetizers along with red roses, since it was around Valentine’s Day. Brokers and realtors came and were wowed by the property.
I purchased a large sign on wooden stakes that advertised the features of the property and it was placed on the main thoroughfare, next to the little road leading to the property.
I hired the people from Real Estate Showcase to come over and film me and the property for their TV show which airs every night on local TV, and is available 24/7 on-line.
I made custom brochures.
I advertised in the local newspaper, the Desert Sun.
I even actually pitched the property to real estate investors in Dubai during my short trip there!
I personally networked with luxury realtors, especially those who specialized in equestrian properties, in Malibu and Rancho Santa Fe. I put up flyers in upscale equestrian stores and stables in those areas, and here in the valley.
And of course, as I mentioned above, I oversaw the intensified upkeep of the property so that it showed in the best light possible.
You could say that I get “obsessed” with successfully selling my listings,and especially when I am charged with selling a luxury listing, I move into turbo-charged high gear.
While it is true that there are some luxury estates that have been sold lately as foreclosed properties or short sales, the majority of them are standard sales. As with most real estate, these luxury estates often sell at prices that are discounted compared to what they could have sold for during the real estate bubble and before the crash of 2008, however, depending on your situation, you still might find it advantageous to sell now, at a discount, and then buy somewhere else, also at a discount. Or take your proceeds and put them to good use in another venture, whatever that may be.
You can count on me, Wendy Campbell, a full-time realtor and resident of the desert, to perform a stellar job listing, promoting and selling your luxury estate.
For those who wish to buy luxury real estate, I have a thorough knowledge of and access to all the luxury estates actively listed on the MLS. If you want someone who can expertly guide you and assist you in acquiring a luxury estate here in the Coachella Valley, please contact me directly.

Wendy Campell, Realtor

Gorgeous luxury estate in the Hideaway Country Club in La Quinta
The best way to reach me is by calling me on my cell phone: 760-587-6009.